Short - Vichy Jaune

French brand Emile et Ida is the fashion brand for happy days, creating clothes for kids and women full of intricate details and vintage charm. The brand’s founder, Delphine, has fashion in her DNA; as the granddaughter of a tailor, she grew up surrounded by the beautiful fabrics and patterns of her grandfather.

When all the children’s brands design clothing for school days, “Emile et ida” rather dresses kids for after school, like holidays, week-ends and happy days! This spirit gives creative collections, fun and a lot of charm with very soft clothes to go out or to cocoon. And as the fabrics quality and comfort is their priority, “Emile et ida” is also very at ease in the playgrounds !